New Product Introduction (NPI) reduces risk and accelerates adoption of your new product. Thousands of Architects, Engineers, and Designers use our tools and content at the time of product specification - what better place to make your new product known? We use a multi-channel approach, plus search engine marketing (SEM) and other digital marketing techniques to drive awareness to your product and expose your unique product data. You will know when your product has been selected through analytics and reporting.

Create Exposure for Your Products

4 Ways We Make Your New Product Stand Out

1

Leverage search engine marketing (SEM) and other digital marketing techniques to reach relevant specifiers

2

Drive faster adoption of your new product with the power of MasterSpec

3

Benefit from multiple channels that put your new product in front of A/Es

4

Make it easier for your customers to specify your new product

Purchasing Made Easy