Making Product Transparency Mainstream in the Building Industry


Join Avitru and Sustainable Minds on Jan. 30 or 31 for a webinar to learn how to leverage their cloud-based systems to find, understand, select and specify greener products

ALEXANDRIA, VA – January 2, 2018 Avitru and Sustainable Minds® have partnered to bring the Sustainable Minds Transparency Catalog™ to architects, engineers and contractors to find, understand, select and specify products with transparency information to construct higher-performing, greener and healthier buildings. The Catalog also makes it easy for manufacturers’ employees, distributors and partners to find all their products, all in one place.

The Catalog showcases all brands investing in product transparency disclosures (environmental product declarations and material ingredient disclosures) and ONLY their products with this information. It also provides easy-to-understand information on how to use these documents to earn credits in green building rating systems including LEED v4, Collaborative for High Performance Schools, Green Globes, the Living Building Challenge and the Well Building Standard.

Through the collaborative partnership between Avitru and Sustainable Minds, the Sustainable Minds Transparency Catalog, which delivers simple, understandable and meaningful product transparency content, will be accessible through the American Institute of Architects’ industry-leading MasterSpec®, which is developed by Avitru.

MasterSpec is developed by Avitru’s experienced specification writers and used by 22 of the top 25 Architectural and Engineering firms, and thousands of national, regional and specialist firms.

The combined resource is expected to roll out in phases throughout the first half of 2018.

Join a webinar for more information Avitru’s VP of Business Development, Michael Heinsdorf, PE, LEED AP, CDT, and Sustainable Minds’ Founder and CEO Terry Swack, will host two webinars to focus on the benefits to each community.

Attend a webinar to learn about:
  • How product transparency has moved from early adoption to early mainstream in a 5-year trend report
  • Why product transparency is a key driver to creating a higher-performing built environment
  • The products Avitru and Sustainable Minds are co-developing to find, understand, select and specify greener and healthier products
  • The benefits to both AEC and manufacturers
During these two sessions, Heinsdorf and Swack will provide a tour of the SM Transparency Catalog and discuss how the cloud-based platforms of Avitru and Sustainable Minds will work together to provide credible and comprehensive product transparency information.

From conception to construction, AVITRU empowers architects, engineers, contractors and owners to make better, faster decisions. As the developer of MasterSpec®, the most trusted and comprehensive master guide specification system in the industry, Avitru has leveraged its position in the market to launch a cloud-based platform that enables the collaborative exchange of expert knowledge to design, build, and operate a better built environment. With some of the most highly regarded experts in the industry, the Avitru team is committed to construct a world where better building leads to better lives.

Previously known as ARCOM LLC, Avitru LLC is a portfolio company of Alpine Investors and a strategic partner of the American Institute of Architects.

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Sustainable Minds environmental product transparency cloud-based applications, data and services help product manufacturers design and market greener products. Launched in 2009, SM Eco-concept & LCA software was the first streamlined LCA tool for industry and education, now used in more than 90 countries worldwide. In 2013, the company introduced its award-winning SM Transparency Report™, an innovation in ISO 14025 Type III environmental declarations (EPDs) and became a program operator expressly to develop standardized environmental reporting guidance and tools that make product transparency easier, understandable and more effective.

Sustainable Minds is dedicated to operationalizing environmental performance in mainstream product development and manufacturing in an understandable, empowering, and credible way. Its easy-to-use standardized solutions make it possible for manufacturers large and small to drive revenue and growth through greener product innovation.

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Join the Linkedin group: Transparency is the New Green